| BUSINESS PLAN QUESTIONNAIRE |
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1. The Product or Service:-
Description of Business Idea
Why it is unique or distinct
2. The Market:
The market size, it’s past and future
growth
Analysis of market sectors & identification
of target sector.
Who are your likely customers?
Your competitors: Who are they; their
size, market position & likely response
to your challenge.
3. Marketing:
Marketing Objectives
Marketing Strategy: Product, Price, Promotion
& Place / Distribution
4. Management:
Legal Entity
Your past employment and business record
The record of other people working with
you
5. Operational Details:
Where you will be based – Location,
premises
Suppliers
Facilities / equipment needed
Information Technology Strategy.
6. Financial Analysis:
Monthly cash flow forecast (1 year)
Monthly profit & loss forecast (1
year)
Forecast Balance Sheet at the end of first
year.
The assumptions behind your forecasts
The principal risks that could affect
your figures.
SWOT Analysis – Strengths, Weaknesses,
Opportunities & Threats.
7. The Prospects:
Your objectives – Short & long
term.
The finance needed and what it is needed
for.
Prospects for the investor / lender (IF
APPLICABLE).
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